We're noticing that while a listing might appear on Apple, for example, a Siri search for very generic keywords doesn't give a result for the desired listing. A name-specific search will, but 'saying: Hey siri, what are some moving and shoring companies near me' failed to bring up an apple listing for a company with 'moving and shoring' in the company name. Cortana has similar issues with Bing results. Google has similar issues with Google voice search, as well. There's an independent one-time service which one can pay for to have these listings optimized. This seems like it's something listing builder or one of the add-ons should be able to accomplish.