Get a live, interactive view of your business's schedule — so you can see who's free, find a gap, and book, reschedule, or cancel without ever leaving the page.

Until now, checking your team's schedule in the Business App meant scrolling a flat list of appointments. There was no way to compare team members side by side and no quick way to spot an opening. The redesigned calendar replaces that list with six views you can switch between, filters for team members and service types, and full booking management directly from the calendar.

Before this release, deciding where to slot a new booking meant guessing, or checking each team member's schedule one at a time. Double-bookings and awkward reshuffles were the cost of that guesswork, and every conflict was a conversation someone had to have with a customer.

Now the whole picture is in one view. Front-desk staff can answer "when can you fit me in?" while the customer is still on the phone. Owners can see coverage gaps before they become a problem. And because external calendar busy time now appears as blocked, you won't book over a team member's lunch or day off.

Available now in the Business App. No setup required: the redesigned calendar is the default view.

A: No. The redesigned calendar is live in the Business App now and opens by default at

A: No. When a team member connects Google or Outlook, only a "Blocked" placeholder appears — showing their name, the time, and the duration in their assigned colour at low opacity. The actual event title is never displayed. Both busy and out-of-office statuses are treated as blocked.

A: Deactivated staff appear in a separate sidebar group so you can still review their historical bookings. New bookings can't be assigned to them, and the calendar flags existing bookings that need reassigning.

A: Yes. Linked services move together by the same time offset, so their relative spacing is always preserved.

A: Yes. The team members and services you have checked carry over, so the calendar opens exactly as you left it.

A: Yes. Each service type can be configured with setup or teardown buffer minutes, and the calendar factors these in when evaluating whether a slot is available.

Brief salespeople before follow-ups, keep CRM records clean for AI-to-human handoffs, escalate frustrated customers to senior reps, and route form submissions by tone with two new actions now available in Automations.

Two new steps are available under in the automation builder. Each ships with a tuned default configuration, so you can drop them into a workflow and get useful output without writing instructions from scratch.

Provide a block of text and the action returns a concise AI-generated summary. The built-in default prompt produces a short headline followed by a single paragraph — no setup needed beyond pasting in the text. The summary is returned in a "Response" field that plugs into any later step as dynamic content: emails, SMS, notifications, CRM notes, Inbox messages, or anything else that accepts it.

For more control, the prompt is fully editable under "AI configuration." Ask for bullet points, a one-liner, a specific tone, or a different language.

Provide a block of text and the action classifies it as positive, neutral, or negative, with each sentiment creating a separate branch in your automation. The action also returns a "Reason" field with a one-sentence explanation of the classification, which you can pass into notifications or CRM notes for context.

The three default categories work out of the box:

You can add, rename, or remove categories under "AI configuration." "Urgent," "mixed," or any label that fits your workflow. Each category you define creates its own branch.

Before this release, there was no way to shorten text inside an automation, and no way to branch on how a customer feels. Summarizing meant using the general-purpose Send AI Prompt action and writing your own instructions every time. Sentiment routing meant one of three bad options: read every message manually, treat all inbound messages identically regardless of urgency, or build if/else steps that keyword-matched on "angry" and "unhappy" — which missed most negative messages, because upset customers rarely use those words.

Both problems are now handled by steps that understand intent rather than vocabulary. The practical payoff is triage: every inbound review, form submission, and conversation gets classified by tone automatically, so a frustrated customer gets escalated in minutes while positive feedback routes somewhere useful. And when the next step is a notification to a busy owner, Summarize with AI means they get the gist instead of a full transcript.

The two actions also pair well. Summarize a long conversation transcript, analyze its sentiment, then route the summary to the right person at the right speed.

A: Yes. The combined prompt and input text must not exceed 4,000 characters. For longer content, trim it or extract the relevant section in a prior step.

A: Both new actions are purpose-built and ship with tuned defaults, so they work without you writing any instructions. Send AI Prompt is general-purpose — you write the entire prompt yourself, and it lacks branching. Summarize with AI is tuned for concise summaries; Analyze sentiment with AI outputs a "Sentiment" field and creates a branch per category.

A: Analyze sentiment is built specifically for tone detection and arrives with default positive/neutral/negative categories. Categorize with AI is for general-purpose classification where you define your own categories from scratch — "Billing," "Support," "Sales."

A: The sentiment output is returned empty and the automation follows the default path. Your workflow continues without interruption.

A: The step requires input text. If the field is blank or the dynamic content resolves to an empty value, the step fails and the automation follows its error handling path.

A: Yes. Select "Add dynamic content" in the prompt field to insert variables from your trigger or previous steps — useful for prompts that adapt based on the customer's name or account type.

A: Yes. Expand "View or edit AI configuration" to add, remove, or rename them. Each category you define creates a separate branch in your automation.

Duplicate lists and promotions more quickly, and build multi-section forms more easily with these updates.

None of these are big, headline features on their own, but each removes a specific point of friction that partners run into constantly: rebuilding a list from scratch instead of copying one, hunting for a form's public URL, guessing which of two send buttons to use, or hitting a confusing form bug because a section was misconfigured. Individually small, together these changes make day-to-day CRM work noticeably smoother.

No setup required. These updates are live now!

New guidance right in Business App helps businesses overcome common US A2P text-message registration challenges and get approved.

Two updates make US A2P (10DLC) registration easier to get right the first time.

Most A2P registration rejections come down to something in the business's own setup: a missing privacy policy, incomplete terms of service, or an incomplete contact form. Previously, there was no single place to send someone stuck on a specific requirement, and a business could be told their SMS was "active" while no phone number had actually been assigned yet.

Now there's a clear, self-serve path to fix the most common rejection reasons, and account status accurately reflects what's actually working.

A2P registration is required for businesses located in the United States. These updates are helpful to:

A: No. Approval is still up to the carrier review process, but the guide addresses the most common rejection reasons: privacy policy, terms of service, opt-in language, and contact form issues.

A: Yes. Registrations can now be re-submitted, including ones previously rejected without a clear reason.

A: "Sender ID available" means your registration has cleared far enough to be assigned a number. "Phone number active" means SMS is actually working on that number. The settings card now shows both states separately, plus an in-between "being assigned" status.

The AI Voice Receptionist now runs on a more capable voice engine by default, and businesses that already have a favorite ElevenLabs voice can connect it themselves.

The real-time voice engine behind the AI Voice Receptionist has been upgraded from OpenAI Realtime 1.5 to 2.0, bringing a bigger context window, better reasoning, and more accurate pronunciation of names. This rolls out automatically to every account — no setup required.

Paste in your own non-surcharge ElevenLabs voice ID directly in the receptionist's settings, instead of requesting a code change from Vendasta to swap voices.

Voice quality is one of the first things a caller notices. With these updates, conversations sound more natural and hold up better in longer, more complex exchanges. Additionally, businesses that already know which ElevenLabs voice they want can connect it themselves in minutes

Available to all accounts with Conversations AI Premium.

No action needed — Realtime 2.0 is rolling out to all AI Voice Receptionist accounts.

A: Non-surcharge voice IDs are supported today.

A: Only non-surcharge ElevenLabs voice IDs are supported at this time, so there's no additional Vendasta charge for connecting one.

AI employees can now respond differently depending on how customers reach out: via web chat, WhatsApp, Instagram, etc. Provide channel-specific instructions so it adapts tone, response format, and personality to match where the conversation happens.

AI Receptionists and other employees tasked with customer communication can intelligently adapt their responses based on the channel. Tell it to be professional and concise on web chat, conversational and emoji-friendly on WhatsApp, or visual and engaging on Instagram.

Different channels attract different communication styles. A customer texting via WhatsApp expects a different tone than someone messaging through web chat on a business' site. Instagram DMs feel more casual and visual than email.

Previously, you'd either use one-size-fits-all AI response instructions or manually manage separate AI employees for each channel. Now, a single AI assistant can match the norms of each channel, delivering better customer experience without multiplying complexity.

Any business communicating with leads and customers through more than one channel.

There's no separate menu for per-channel behavior. Instead, you write channel-specific instructions in the same places you write your other instructions, and the AI applies them only when it's responding on that channel.

A: No. One assistant can now serve multiple channels with different behavior per channel. This reduces management overhead and keeps customer experience consistent at the brand level.

A: The assistant will use its default behavior across all channels. Channel-specific instructions are optional: use them only for channels where you want different behavior.

A: Yes. Channel instructions are additive and don't change the core assistant configuration. You can update any channel independently by adding channel-specific instructions to any prompt in an employee's "Role" field, or any capability.

A: No. The assistant processes instructions the same way regardless of channel, with no impact on latency.

Distribute custom account configurations at scale by applying an account template to any filtered set of companies directly from the CRM.

Partners managing large books of business can now filter companies in the CRM, select all, and apply an account template to the entire group in a single action.

Whether you customize configuration of client CRMs, AI employees, automations, and more to suit a certain industry vertical, such as automotive dealerships, and apply those settings to all your auto clients in a few clicks.

For a partner onboarding dozens or hundreds of new businesses a week, manually applying templates one account at a time doesn't scale. This update replaces manual group management with a single bulk action.

A: The template applies the same way it would for a single account; review your template's configuration before applying it broadly to a filtered group.

A: This is designed for large filtered sets; if you hit any limits in practice, reach out to your Account Manager.

A: Yes, any filter you can build in the CRM company list can be used to select the group before applying a template.

Starting today for Early Access partners, inviting a new client kicks off a completely new first-touch experience. Instead of the classic "set your password" welcome email, your client receives an showing the work their AI has for their business — and when they log in, the Business App Home Screen greets them with a matching card, recommended next steps, and one-click product upgrades.

Every line in the summary is driven by the business's real data and the products active on the account. Your client only ever sees work that was genuinely done.

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The summary adapts to the products on the account and their edition. Depending on setup, your client may see that their AI has:

Lines are shown only when the work applies, and each one naturally retires about 30 days after the work was done, keeping the card fresh and honest.

We just simplified how you activate your clients. Starting with Early Access on July 23rd, every new account you create comes alive on its own: the AI Workforce researches the business, builds a live website, trains an AI receptionist, and runs a visibility scan — before your client ever logs in.

What's changing:

It's the demo you've always asked for — except it isn't a demo. It's your client's real business, already working.

You're in control. Set it up product by product, choose buy or order mode, and turn the experience off entirely if it's not for you. Nothing is billed to anyone without clear terms shown first — no surprises for you or your clients.

What to do now: nothing yet. Early Access partners will get an email from us on launch day with a walkthrough video and a quick-start guide. Our best advice for day one: try it on your own business first. It takes about 10 minutes, and you'll see exactly what your clients will see.

Want to know how to add your business to Early Access? Reach out to your account representative.

The fastest-growing local advertising channel is now inside Vendasta MatchCraft. Channel Partners can offer TikTok campaigns to their local business clients, with Vendasta's expert ad team managing each campaign end-to-end. Qualifying advertisers can also earn up to $10,000 in matched TikTok ad credits, available through December 31, 2026.

One dashboard for TikTok budgets and reporting, alongside every other channel

Once a TikTok campaign is created and connected to the MatchCraft platform, partners and their advertisers see TikTok spend and performance inside the same MatchCraft dashboard they already use for every other channel. No separate reporting stack to reconcile. No exporting from TikTok Ads Manager to assemble a cross-channel story.

Example: An agency managing a beauty salon's Google search and Meta retargeting campaigns can now add a TikTok awareness campaign through MatchCraft and surface the results in the same client report they already send.

Vendasta's expert ad team handles campaign setup, creative, targeting, and ongoing optimization, linking each campaign back to MatchCraft for budget control and unified reporting. Creative is built from the assets the local business already has, including logo files, social posts, product photos, and brand imagery. No production crew. No agency retainer. No learning curve for your team.

For Vendasta Partners, this is a new revenue line on managed TikTok ad spend, with no new stack to build and no team to retrain.

The TikTok Channel Sales Partner designation is awarded to a small group of ad tech platforms TikTok recognizes as best-in-class for delivering TikTok advertising at scale.

For Channel Partners, that means three things:

Eligible local business advertisers receive matched TikTok ad credits based on cumulative qualifying spend during a 60-day window from their registration date. Matching is tier-based across six tiers, from $250 to $10,000, and advertisers receive the matched value of the highest tier they reach. Credits expire at the end of the quarter following the advertiser's registration.

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Local consumers spend significant time and attention on TikTok, and the content they watch on the platform influences their purchasing decisions. Until now, the cost of getting a local business onto TikTok, producing the creative, learning a new ad system, and running TikTok in one tool while every other channel lived in another, was higher than many clients would pay. Local businesses watched competitors go viral from the sidelines, and partners passed on a channel they couldn't deliver or report on profitably.

Local businesses don't need a production crew or an in-house video team to run TikTok ads through Vendasta. We offer a short-form video creative service as an add-on to the MatchCraft Managed Ads Campaign for TikTok.

Have our team produce TikTok-ready short-form video from the assets the local business already has, including logo files, brand photos, and product imagery.

For Partners whose clients already have TikTok-ready video creative, the add-on is optional. The standard MatchCraft Managed Ads Campaign for TikTok will run the campaign with whatever assets the client provides.

TikTok campaigns are fulfilled through MatchCraft Managed Ad Campaigns and can be purchased in Partner Center. Need short-form video creation as well? Order our upcoming TikTok Ad Creatives add-on, and our team of experts will create AI videos to drive your business goals.

Disclaimer: New advertisers register as TikTok Ads Manager advertisers via Channel Sales Partners. Upon registration, the offer will be sent to their TikTok Ads Manager within 1-2 business days. Each new advertiser may participate once. Duplicate business or ad details are ineligible for multiple rewards. Participants must meet all local registration and compliance requirements. The new client (advertiser) has 60 days from registration to reach any spend tier. The 60-day period is considered the promotion window. Only cash (out-of-pocket) spend counts toward accumulation. The 60-day accumulation window cannot be extended or rolled over. Ad credits apply only to campaigns run in TikTok Ads Manager. All ad credits expire by the end of the next quarter following the client's registration date. TikTok reserves the right to pause, deny, or revoke credits for any policy violations.