Send booking confirmations in your customers' local language

Businesses can now set a Primary Operating Language on their Business Profile, and booking confirmations and reminders are sent to guests in that language automatically. Local customers get local communication, no manual translation required.

Until now, every booking confirmation and reminder went out in English, regardless of where the business operated, or the language their target audience spoke. The new Primary Operating Language field on the Business Profile changes that. Set it once, and My Meetings automatically sends outgoing booking notifications (SMS and email) to guests in the selected language.

The setting is managed independently by each business and can be updated at any time from the Business Profile page. Supported languages include Afrikaans, Czech, Dutch, English, French, French (Canada), German, Italian, Portuguese, Russian, Spanish, Spanish (Latin America), and Swedish.

*Note: The Primary Operating Language setting also determines the language of conversation summaries.*

Confirmations and reminders in a customer's own language build trust and reduce no-shows. Sending them used to be impossible without a language setting, so every guest received English. For businesses serving non-English-speaking customers, that meant a booking experience that didn't match the rest of their service.

Now, each business controls its own language independently, so partners can serve clients across regions and languages without workarounds. And because the default stays English until a business actively chooses otherwise, there are no surprise changes for existing accounts.

Available now in Business App. The field is empty by default, and notifications will continue to be sent in English until a language is selected.