September 9th 2025: Re-Connect Linkedin Accounts in Social Marketing to Access New Posting Features

On September 9, 2025, Social Marketing is getting a major upgrade to the new LinkedIn API. This is an essential change that ensures a secure, compliant, and reliable connection between our platform and LinkedIn. It also unlocks powerful new publishing capabilities you can start using right away!
What's Changing?
This update allows you to create richer, more engaging posts on LinkedIn, including:
Hashtag Support
: Improve content discovery and reach new audiences by using hashtags in your posts.
@Mentions
: Tag specific profiles or companies to engage with and get noticed by relevant accounts.
Carousel Posts
: Tell a more complete story and showcase multiple images in a single post.
What You Need to Do
To ensure your scheduled posts continue to publish without interruption, the following action must be taken on all Social Marketing accounts that post to Linkedin. 
After 8 AM CST on September 9th:
Launch Social Marketing from Business App.
In Social Marketing, go to Settings > Connect Accounts > Linkedin (click kebab) > Edit connection.
Follow the prompts.
We highly recommend you do this as soon as possible after
 the upgrade is completed at 8 AM CST on September 9th. Accounts will be unable to publish to LinkedIn until the reconnection is complete.
Why Is Reconnection Required?
LinkedIn's security policies and OAuth 2.0 standards require explicit user consent for new permissions. The new API uses different permissions that were not part of the original authorization. Users must go through the login and authorization process again to grant the new permissions to ensure a secure and compliant connection.