Integrate Simpli.fi and The Trade Desk
Create connections for Simpli.fi and The Trade Desk (DSP's) to easily report on Programmatic Display and incorporate the analytics into the Marketing Funnel as well.
ROAS, ROI, CPM, CPC, CPA, CPV, and CTR.YoY
Return on Ad Spend metrics inside of Ad Intel, along with a variety of other metrics. Having those numbers calculated across ad platforms would allow for a greater overal perspective on ad spend.
Filter Campaigns based on Network Type
As users they want to filter campaigns based on Network Types - Search, Display, Video etc. so that a clear reporting can be generated