Tags must already exist in the system to be used as automation triggers. To create a tag, users must manually add it to a contact or company, even if it's not relevant, just to initiate an automation. There's no centralized place for users to view or clean up tags, leading to inconsistencies (e.g., “Not Interested” vs “Not-Interested”) that break automations. This reliance on tags makes automations fragile due to human error and inconsistent tagging.